One Customer. One Haldane. — strategy deck
THE PROTOTYPE
09
I did not describe it. I built it.
A working homepage concept on your own catalogue — trade search first, branch stock on every tile, and the account jobs the counter cannot do after hours.
HOMEPAGE · SEARCH-FIRST, BRANCH-AWARE
1Search leads — the box is the first thing on the page, not a category tree
2Six departments — not a long internal list; every click reduces choice
3Popular near Newry — live stock counts and “updated 5 mins ago”
4Trade Portal rail — pay invoice, quick reorder, saved lists, one tap
5Shop by Project — “I don't know the SKUs” becomes a bill of materials
6Site delivery in 48 hours — the promise stated, not buried in a policy page
Frame it clearly: a concept built on your catalogue to show what narrowing feels like — not a finished design.
09 / 21
Prototype