One Customer. One Haldane. — strategy deck
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Sections
01
One Customer. One Haldane.
02
The Thesis
03
The Marketing Engine
04
Digitising the Counter
05
Platform Audit: What’s Working
06
Platform Audit: The Gap
07
Platform Audit: Cost & Risk
08
Quick Win: Sign-in
09
Quick Win: Search
10
Quick Win: Stock Visibility
11
Quick Win: Collection Promise
12
See It Working
13
Where the Industry Lags
14
Do We Use AI?
15
AI: The Core Decision
16
AI: Guardrails & Use Cases
17
Supplier Sample Ordering
18
Bradfords: The Blueprint
19
The Rebrand
20
Multi-storefront Architecture
21
The App Test Case
22
Case Study: Screwfix
23
Case Study: MKM
24
Headless & Rapid Prototyping
25
Best in Class
26
Bradfords: Best in Class
27
Beyond the Sector
28
Branch Adoption
29
Screens, Not Pull-ups
30
Social & Content
31
Reward Sign-up & Loyalty
32
In Closing
33
Discussion Appendix
34
Appendix: Quantity Calculation
35
Appendix: App Business Case
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